Bcg Matrix Of Microsoft Corporation4/15/2021
This intensive strategy facilitates growth based on the development and sale of new products.Microsoft Corporations generic strategy (Porters model) and intensive growth strategies support competitive advantage of the computer hardware and software business.Photo: Public Domain).A companys generic strategy indicates the general approach to ensure business competitiveness.
![]() On the other hand, a companys intensive strategies for growth presents the approaches used to ensure business growth and development. In this case, Microsofts intensive growth strategies currently prioritize market penetration. The rest of the strategies have a supporting role in the computer hardware and software business. ![]() Broad differentiation involves unique products sold to a wide variety of customers. In this case, Microsofts products are unique in terms of features, such as software products specifically designed for business organizations. Also, this generic competitive strategy is broad in the sense that the company sells its products to various market segments. For example, individuals, households and organizations buy Microsofts software and hardware products. Through the broad differentiation generic strategy, the company builds its competitive advantage to attract a large population of customers globally. This generic strategy also aligns with Microsofts mission and vision statements, which emphasize capturing a global market. This strategic objective is crucial to long-term success, considering that Microsoft operates in a rapidly changing and highly dynamic industry. Uniqueness of product design is another strategic objective linked to the broad differentiation generic strategy. This strategic objective highlights the importance of tangible and intangible attributes of products to ensure Microsofts competitive advantage. For example, the company can develop new computer hardware and software products that are difficult to copy because of its specificity to the Windows operating system. Market penetration is the primary intensive strategy that Microsoft uses to grow its business. This intensive growth strategy involves selling more products to the markets where the company currently has operations. For example, the company grows by intensifying its marketing and sales in its current markets in Asia. This intensive growth strategy is responsible for Microsofts global dominance in the IBM PC-compatible operating system market. The company effectively applies market penetration through the broad differentiation generic strategy, which uses product uniqueness to attract more customers from various market segments. A strategic objective based on this intensive strategy is to ensure Microsofts growth through aggressive sales and marketing. Microsoft Corporation uses product development as a secondary intensive growth strategy.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |